2:17 am, November 4, 2010
FORD’S whole model range is the new right arm of the law, it has been announced this week.
The entire Ford range from the Ford Fiesta to the Ford Transit has been awarded ‘preferred status’ by the National Policing Improvement Agency (NPIA) and the National Association of Police Fleet Managers (NAPFM), in a move to drive down costs.
The announcement means that police forces across the UK, as well as fire and ambulance service, may order Ford products to suit their needs – whether that be ‘low performance’, ‘intermediate’, ‘4×4’, ‘van’ and ‘civilian’.
Ford’s Fiesta and Focus come under the ‘low performance’ banner, Ford Focus and Ford Mondeo under ‘intermediate’, Ford Kuga and Ford Ranger in ‘4×4’, while Ford’s Fiesta Van, Transit Connect and Transit come under ‘van’.
Ford’s direct sales manager for police, fire and ambulance, Terry Adams, said: ‘Ford has worked closely with the NPIA and NAPFM developing unique ‘one-stop shop’ products and turnkey solutions. Ford’s specialist facility, based in Essex, caters for all ‘blue light’ customer conversions and its objective is to develop standard police cars at very competitive costs.
‘Ford is proud of its long relationship with the emergency services and we are looking forward to new challenges and continuing to work together as partners.’
by JAMES BATCHELOR
