Ford Retail Group’s new TrustFord brand goes live

Time 10:30 am, June 4, 2014

OPTION_01_SUBSECTIONSONE of the biggest rebranding exercises in Ford’s history has gone live as the manufacturer’s own dealer network is rebranded TrustFord.

Formally known as the Ford Retail Group, the new brand comes with a raft of fresh free services for customers.

These include New Driver, which lets customers book a tutorial with a technician who will take them through the basics of maintaining their car, and Technology Tutorials, which will see customers taught how to get the most out of their vehicles and free software updates.

‘We believe the introduction of these new tutorials will help highlight our commitment to providing our customers with a transparent service across our entire network of dealerships, underpinned by a promise to go the extra mile at every stage of their journey,’ said Stuart Kerr, CEO of TrustFord.

‘We want our customers to feel like they can pop in for advice, whether they’ve just handed in their L-plates and are getting to grips with their new car, or are simply struggling to sync their iPhone.’

The new brand was rolled out across the manufacturer’s 65 sites on June 2. These previously operated under a variety of local brand names, including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford, Polar Ford, @First Parts, Ford Retail Online and Ford Online Parts. All of these now carry the TrustFord branding.

The car maker hopes it will also help customers understand the scale of TrustFord by incorporating fleet, retail, bodyshop, parts and aftersales under one name.

Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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