Former Kia UK MD Michael Cole bags top job at Hyundai Motor Europe

Time 1 year ago

Brit Michael Cole has been appointed president and CEO of Hyundai Motor Europe – the first non-Korean to hold the top job.

Cole starts the new job on July 1 and takes over from Dongwoo Choi who has been on the role since 2018.

Cole has spent 11 years at sister-firm Kia Motors. In that time he’s held various roles including Kia Motors Europe president and most recently president of Kia Motors America.


When he left Europe for the States in 2018, the Korean brand’s European sales had grown by 40 per cent

UK dealers will remember Cole as being UK MD from 2009 to 2012.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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