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GardX Assure extend relationship with BMW Group with new Financial Services Protect Insurance products

Time 11 months ago

GardX Assure (GardX) are pleased to announce their appointment by BMW Group Financial Services to provide Protect Insurance products, including Shortfall (GAP), Cosmetic Repair, and Tyre Insurance. The three year contract commences on 01 January 2021 and will further expand GardX’s relationship with BMW Group in the UK, with whom they have been providing ProtectX Paint and Fabric Protection since 2016.

Victor Coutin, Managing Director is delighted with the partnership and expressed: “Providing these products to BMW Group Financial Services after a successful tender process is a great achievement for GardX. We are extremely excited by the opportunity which is not only testament to the quality of our award-winning products but also to our team who offer support and account management to our retailers.”

Steve Cann, Insurance Provider Manager BMW Group Financial Services commented: “We are delighted to have chosen GardX Assure to take our Protection Insurance offering forwards and believe that the new relationship will appeal to both Retailer Partners and Customers alike. The GardX Team truly understand consumer behaviour and demand in this field, as well as the fundamentals for delivering a successful and engaging product proposition. They demonstrated throughout the process that they have the expertise and suite of products to help deliver on our ambitions while ensuring that we meet our regulatory obligations to put the customer first and provide a high-quality customer experience and genuine value-for-money products.”


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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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