9:44 am, January 23, 2017
GLYN Hopkin has signed an exclusive three-year remarketing deal renewal with BCA.
All non-retail part-exchanges and over-age stock will be sold in a weekly event at BCA London Enfield every Saturday, with around 250 cars on offer in every sale.
A wide range of vehicles will be available, including many examples from the Glyn Hopkin franchise network which includes Abarth, Alfa Romeo, Dacia, Fiat, Honda and Suzuki.
All eligible vehicles will be sold under the BCA Assured scheme and come complete with V5, plus in many cases a service history and warranted mileage. Vehicles will be available to BCA Live Online buyers as well as bidders in the auction hall.
Glyn Hopkin is also utilising the Smart Sell element of the BCA Dealer Pro system to consign non-retail part-exchange cars to BCA for immediate remarketing.
BCA is supporting the sales programme with a strategic marketing campaign that includes branded e-marketing and online awareness through BCA’s website and Auction View bulletins.
BCA also generates brand support for Glyn Hopkin with posters and point-of-sale material.
Glyn Hopkin is based in the south-east based and operates more than 40 sites and multiple brands across London, as well as counties such as Essex, Hertfordshire and Suffolk. The new agreement runs until the end of 2019.
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