Google boost for dealers

Time 9:48 am, November 10, 2008

MANHEIM’S Portfolio division has teamed up with Google to form a new advertising service for dealers.

Portfolio has become an authorised reseller of Google AdWords – an online advertising programme that reckons it can help dealers find new customers.

How? By targeting specific customers with adverts bespoke to them.

It does this by seeking out prospective buyers by geographical area – and, by knowing the vehicle model or dealer service they’re searching for, can present the most relevant adverts to them.

In short, Portfolio hunts out customers local to a dealer, and can find out just which car, aftersales, servicing and MOT needs they have. And is supported by Google’s in-house search engine marketing team.

Important, says Manheim, when not only are 88 per cent of new car buyers using the internet as their primary information source, but also when Google reaches 87 per cent of internet users…

And it needn’t cost a fortune, either. Remember, Google’s based on the cost-per-click model. You’ll only pay when someone clicks on your ad.

This will have been managed by an in-house consultant, which will create a custom campaign for you, says Manheim. Not only that, but it’ll also monitor the campaign.
John Simpson, MD of Portfolio said: ‘These are tough trading times that require dealers to spend every pound wisely. Our Google AdWords service is a most cost effective way to target accurately online consumers.

The knowledge and experience we have gained from becoming an authorised Google AdWords reseller helps our clients obtain positive, measurable results from even the smallest of advertising budgets – delivering consistently positive returns on investment.

This partnership positions Portfolio as the only automotive specialist authorised Google AdWords reseller operating anywhere in Europe, and clearly establishes Portfolio as the top resource for online automotive marketing.’

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