Eco-boost for Ford

Time 10 years ago

THE new Ford Focus 1.0-litre EcoBoost model accounted for 17 per cent of the company’s sales in April – its first full month of being available – which equates to almost 1,000 cars.

Overall UK orders for this multi-award-winning engine in the Focus currently stand at more than 25 per cent of sales.

Across Europe, more than 4,700 customers ordered a Focus 1.0-litre EcoBoost in April, accounting for 23.3 per cent of the Ford Focus models in Europe’s major 19 markets.

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Roelant de Waard, vice president for marketing, sales and service, Ford of Europe, said: ‘The 1.0-litre EcoBoost engine is an example of an innovation arriving to market at just the right time, when customers are looking for a very fuel-efficient but still fun-to-drive petrol engine.

‘I have rarely seen such universal praise from the press, dealers and customers as that received for the Focus 1.0-litre EcoBoost.’

Philip Maskell, Ford UK dealer council chairman and chairman and managing director, Essex Auto Group, said: ‘The new and exciting 1.0-litre EcoBoost engine in Focus has attracted a lot of positive attention.

‘We are delighted that over 60 per cent of customers who are in the market for a Ford Focus with a manual transmission go on to purchase one equipped with the new 1.0-litre EcoBoost engine after a test drive.’

The new EcoBoost turbo-charged, direct injection engine is Ford’s smallest, yet highest power density petrol engine ever, delivering the performance of a conventional 1.6-litre engine with improved fuel efficiency and lower CO2.

The Focus 1.0-litre EcoBoost is class-leading in fuel economy and CO2 emissions in the C-segment for petrol-engine vehicles.

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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