Sanjeev Gupta outside Liberty SteelSanjeev Gupta outside Liberty Steel

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Key Jaguar Land Rover supplier appoints new CEO as firm continues to battle administration threat

  • Liberty Steel appoints turnaround and industry expert Roy Chowdhury as new CEO
  • Firm is continuing to battle the threat of administration following the collapse of Greensill Capital
  • Company was previously in negotiations with Close Brothers but is now locked in talks with business lender White Oak

Time 8:12 am, June 29, 2021

One of Jaguar Land Rover’s major suppliers has appointed a new CEO as it continues to battle the threat of administration.

Car Dealer reported last week that Liberty Steel was locked in talks with Close Brothers after its main lender, Greensill Capital, collapsed earlier this year.

The firm is now speaking to business lender White Oak and hope a potential deal will be enough to pay its Greensill debt in full.


Liberty’s parent company – Gupta Family Group (GFG) Alliance – had borrowed heavily from Greensill Capital, racking up multibillion-dollar arrangements.

But administrators for Greensill now want that money back after the lender collapsed in March, forcing GFG to refinance its operations.

It comes at a time of huge upheaval for Liberty, with managing director, Jon Ferriman, due to step down on Friday.


In a major reshuffle, the firm has now brought in Roy Chowdhury – a turnaround and industry expert – to be its new chief executive.

Sanjeev Gupta, the tycoon behind GFG, said: ‘The refinancing of the group, which is progressing well, brings closer the point of being able to honour our obligations to creditors.

‘Despite the difficult circumstances, GFG Alliance contains many high-quality businesses which are performing strongly in record markets where customer demand and pricing are strong.

‘By refocusing our businesses, we will protect more jobs and lay the foundations for future sustainable growth.’

Liberty supplies precision parts to automotive clients and counts JLR as its biggest customer.

There have been rumours suggesting JLR may even step in to save the stricken firm amidst fears its collapse could affect production.

Liberty Steel chief restructuring officer Jeffrey Stein added: ‘We are aware of the significant challenges facing the group but are pleased that we are making good progress to refinance, repay creditors and refocus the group on our core assets.

‘Much remains to be done but we are optimistic that a vibrant, well-funded, profitable and sustainable business will emerge as we systematically restructure and transform the group.’

Pic: Boss of GFG, Sanjeev Gupta (PA Images)


Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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