9:41 am, October 12, 2016
LOOKERS Jaguar Land Rover West London has celebrated the launch of its luxurious new £12m showroom.
The occasion was marked by a special event featuring the first ‘out of show’ debut of the new Land Rover Discovery.
Loyal customers and Jaguar Land Rover VIPs were joined by two special guests: explorers Sir Ranulph Fiennes and Monty Halls.
The new showroom has been designed to be ‘the ultimate reflection’ of Jaguar Land Rover, offering customers a premium sales and aftercare experience.
Over the last 18 months, it has been transformed into a landmark building, visible to thousands of people travelling to and from London on the A40 each day.
It features a warm, refined and eye-catching design with a barista bar, kids’ zone and lounge-style waiting area.
Jaguar Land Rover UK MD, Jeremy Hicks, and Lookers CEO, Andy Bruce, hosted a room full of 
Lookers customers and VIPs as Jaguar Land Rover also celebrated its best-ever September sales figures.
Hicks said: ‘Jaguar Land Rover continues to enjoy great success at the moment; this month has been our best September on record for both Jaguar and Land Rover.
‘With world-class additions like the new Discovery to our line-up, it’s important that all our retailers embody the spirit and quality of our vehicles. Lookers West London is the perfect example of that; it’s customer-centric, stylish and full of all the very latest models in our range.’
Bruce said: ‘Our new showroom is the result of a £12m investment into a brand that we really believe in.
‘Our business is doing better than ever thanks in no small part to the incredible array of Jaguar Land Rover products on sale.’
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