Lookers celebrates launch of £12m JLR showroom in West London

Time 9:41 am, October 12, 2016

LOOKERS Jaguar Land Rover West London has celebrated the launch of its luxurious new £12m showroom.

The occasion was marked by a special event featuring the first ‘out of show’ debut of the new Land Rover Discovery.

JLR_Lookers_Showroom inside-2Loyal customers and Jaguar Land Rover VIPs were joined by two special guests: explorers Sir Ranulph Fiennes and Monty Halls.

The new showroom has been designed to be ‘the ultimate reflection’ of Jaguar Land Rover, offering customers a premium sales and aftercare experience.

Over the last 18 months, it has been transformed into a landmark building, visible to thousands of people travelling to and from London on the A40 each day.

It features a warm, refined and eye-catching design with a barista bar, kids’  zone and lounge-style waiting area.

Jaguar Land Rover UK MD, Jeremy Hicks, and Lookers CEO, Andy Bruce, hosted a room full of Lookers West London Hero-1Lookers customers and VIPs as Jaguar Land Rover also celebrated its best-ever September sales figures.

Hicks said: ‘Jaguar Land Rover continues to enjoy great success at the moment; this month has been our best September on record for both Jaguar and Land Rover.

‘With world-class additions like the new Discovery to our line-up, it’s important that all our retailers embody the spirit and quality of our vehicles. Lookers West London is the perfect example of that; it’s customer-centric, stylish and full of all the very latest models in our range.’

Bruce said: ‘Our new showroom is the result of a £12m investment into a brand that we really believe in.

‘Our business is doing better than ever thanks in no small part to the incredible array of Jaguar Land Rover products on sale.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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