Bianca Walkden in front of the Mercedes-Benz starBianca Walkden in front of the Mercedes-Benz star

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LSH Auto backs taekwondo triple world champion as she prepares for Olympics

Time 7 months ago

Mercedes-Benz dealership group LSH Auto is sponsoring Olympic athlete and taekwondo triple world champion Bianca Walkden.

It will see the 29-year-old act as ambassador for LSH Auto, which has showrooms across the north-west of England and Midlands.

‘The team at LSH Auto have been really helpful and I’m looking forward to working with them over the next year,’ said Walkden.

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As part of the agreement, her first vehicle will be an E-Class Cabriolet, and she said: ‘I’m so excited about my new Mercedes-Benz. I just need some good weather now so I can get the roof down!’

Walkden will represent Team GB at the Olympic Games in Tokyo this summer, having won a bronze in Rio de Janeiro in 2016.

LSH Auto managing director Martyn Webb said: ‘We’re really pleased to be supporting Bianca and wish her all the best for the Olympics this summer.

Bianca Walkden and her Mercedes-Benz E-Class Cabriolet

Bianca Walkden and her Mercedes-Benz E-Class Cabriolet

‘In addition to her bronze medal at the last Olympic Games, she’s already a multiple world champion, European champion, Grand Prix champion and Grand Slam champion.


‘It’s fantastic news that she’s going to be flying the flag for Team GB and for LSH Auto too.

‘We plan to hold some special events for our customers and colleagues, where they will have the opportunity to meet Bianca.

‘In the meantime, we will be cheering her on as she prepares for Tokyo and keeping everybody up to date with her progress on our social media channels.’

LSH Auto UK is part of LSH International, which is the world’s largest Mercedes-Benz dealership group with more than 140 Mercedes-Benz dealerships globally.

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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