MacIver, previously in the role of dealer systems manager at Ford, will take up the position of head of manufacturer liaison at the company.
MacIver has over 30 years of experience at Ford – mainly involved in corporate and dealer business sytems. His new role, says Gemini, will help further build on the firm’s relationship with OEMs.
Simon Harrod, managing director of Gemini said: ‘We are delighted to welcome Martin to Gemini Systems, during a period of such exciting growth. Having dealt with Martin for the last ten years during his tenure at Ford, I am convinced he will add enormous value to the business.’
MacIver himself added: ‘I am excited to be working for a talented, ambitious, and technically strong company, already servicing a substantial Ford dealer customer base.
‘My focus will be to help grow the business through a number of initiatives that will demonstrate real business value and efficiency improvements for Gemini Systems customers, aligned with the business objectives of manufacturers.’