7:49 pm, March 8, 2011
MAZDA has launched a ‘new multi-channel brand campaign’ to tell the story about the company and its philosophy.
‘New media forms’ will be used in the campaign; the first of which is a new website which tells the story about the brand and how it’s become a success with European buyers.
www.mazdastories.eu will feature stories and videos revealing how Mazda has overcome challenging hurdles to be where it is today. The stories range from Mazda’s executive office for global sales and marketing, Masahiro Moro, talking about the challenges faced in building new cities after 1945, to Takao Kijima, former program manager for MX-5, explaining his work on the MX-5 in the 1980s, to today’s ‘Zoom Zoom’ marketing exploits.
‘The new brand campaign and its website,’ said Jeff Guyton, president and CEO of Mazda Motor Europe, ‘is our distinctive approach to story-telling. It is the first phase of a multi-channel campaign that will describe what’s great about Mazda products, while giving customers a host of reasons to believe in Mazda and its people.’
The site goes live on April 1.
