McLaren branches out with new Ascot dealership

Time 7 years ago

c4890425-46c6-4452-bda3-9ecaaa42803cBRITISH manufacturer McLaren Automotive has appointed a new dealer – McLaren Ascot.

The state-of-the-art facility will become the brand’s the largest retailer in the UK and marks McLaren’s 20th European location.

Located only a short distance from the company’s McLaren Technology Centre (MTC) headquarters in Surrey, adjacent to the mainline rail link in the town, the newly-built McLaren Ascot facility will include an eight car showroom, a dedicated service centre and the largest selection of McLaren Qualified pre-owned models in the world.


This latest addition to the retail network will be operated by Lancaster part of Jardine Motors Group, the firm’s second McLaren retailer, having run McLaren’s flagship site in One Hyde Park, London since the launch of the brand in June 2011.

David Brimson, european director for McLaren Automotive, said: ‘The UK market is key to the growth of the McLaren brand as we continue to strengthen the network, and this is shown by confirmation of McLaren Ascot so soon after announcing our entry into Scotland with McLaren Glasgow.

‘Jardine Motors Group has proved a valuable retail partner in establishing the brand over the past three years, and McLaren Ascot will provide an important second hub for the brand in the south of England.’

Mark Herbert, CEO of Jardine Motors Group added: ‘It is amazing to think McLaren Automotive only launched three years ago, and the journey the company has been on since then, with the 12C, the McLaren P1 and now with the 650S. It is a really exciting time to be involved with the brand, and there are some really great products in the pipeline.

‘The addition of McLaren Ascot will be another jewel in the company’s retail network, complementing McLaren London at One Hyde Park to fully service the needs of customers in the south east of England.’

Work on the new showroom will commence in the coming weeks, and the doors to McLaren Ascot will open before the end of 2014, marking the fifth retailer in the UK for the brand.

The site joins London, Manchester, Birmingham and the recently announced McLaren Glasgow.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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