The campaign starts with an initial seven-week run. Motorists will see adverts for the Motor Codes garage finder and online reviews system in petrol filling stations across the central region of the UK.
The Motor Codes garage finder allows customers to search for a garage from almost 8,000 Trading Standards-approved garages with more than 200,000 reviews to help them make their choice.
In 2013, Motor Codes tracked £17m-worth of service and repair work generated for its subscribers through the garage finder.
The website is continuing to grow, with an influx of around 11,000 reviews a month.
The scheme will reach an audience of around 19m people and is now running in more than 400 locations.
Motor Codes, managing director, Chris Mason, said: ‘The value of subscription to Motor Codes is directly measurable by the number of people who leave feedback on the site and the number of people who read that feedback and then go on to make a booking at a garage. In the last 12 months, we’ve doubled the volume of online reviews we receive each month. This partnership with Amscreen is specifically focused on increasing that consumer engagement, raising exposure for subscribers and, ultimately, boosting business.’
Amscreen CEO, Simon Sugar, added: ‘Naturally, a large chunk of the Amscreen audience is a car-owning one and our campaigns routinely drive footfall for service centres and dealers. The partnership with Motor Codes adds another layer of value for consumers, highlighting its customer-led ratings system and directing people to Trading Standards-approved businesses.’