Fiat under one roof

Time 2:54 pm, September 12, 2011

fiat-groupMOTOR Village Croydon has opened its doors, marking a new direction for the Fiat Group’s dealerships.

The showroom is one of the first of its kind in Europe which brings together Fiat, Alfa Romeo, Jeep and Chrysler under one roof.A major, undisclosed investment has been made by Fiat to transform the large Canterbury Road, Croydon site into a spacious showroom, separated conveniently into four main areas representing each brand.

The space was put to good use at a glittering opening night for customers and special guests, including Croydon deputy mayor David Fitze, actor Chris Ellison and his wife Anita, and Nigel Land, brand director, Jeep Chrysler UK.

Guests were welcomed by general manager Cristiano Calabrese before enjoying fine Italian cuisine, cocktail making exhibitions, pizza throwing, and games including radio controlled Fiat 500 model racing cars.

Motor Village Croydon joins Fiat Marylebone in central London, Fiat’s Battersea service centre and Fiat Direct in Hayes, to offer strong representation throughout London and Surrey.

‘We started here with Fiat in January and Alfa Romeo came in May,’ says Tony Dittli, director, Motor Village Croydon. ‘Chrysler and Jeep joined us in July, so it’s continually evolving. We are still developing and learning but I think we have a superb showroom site from which to offer quality service and become the reference point for these great brands.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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