In the first series of two adverts, viewers will be shown how the company can help consumers overcome any difficulties when finding their next car.
The adverts will first air on January 16, 2014 on ITV, followed by a number of other slots, which will include Sky Sports on January 19 during the coverage of the Chelsea vs. Manchester United match.
Thereafter, the adverts will be shown across more than 100 channels including ITV, Channel 4 and BT Sport. By the end of February, the adverts will have been seen more than 300 million times.
Backed by parent company Manheim, Motors.co.uk is set to invest in each month of 2014 in order to produce an advertising campaign that will see the brand on TV, radio, outdoors, the web and through pay-per-click advertising on Google.
The campaign will be supported by the company’s online free-of-charge, out-of-hours response capture tool and a one-stop vehicle valuation service for consumers wanting to trade or sell their vehicle.
The campaign follows the company’s complete rebrand in which its website was also made fully responsive, allowing dealers’ stock to be optimally rendered, regardless of the device used and significantly faster for consumers.
Andy Coulthurst, managing director at Motors.co.uk, said: ‘We are thrilled with the changes to the site we made in 2013 and have had very positive feedback from both dealers and consumers. This year, we are aiming to reinforce our position as a provider of a significant volume of high quality leads at the best value.’
He added: ‘We believe the TV adverts are the perfect way to bring Motors.co.uk to the forefront of peoples’ minds. We’re driven by the desire to better connect consumers and dealers and think the additional site functionality, supported by the responsive design, is the ideal way to bring them together.’