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New brand director of Volkswagen Passenger Cars named

Time 4:25 pm, July 1, 2016

ALISON Jones is the new brand director of Volkswagen Passenger Cars.

Jones knows Volkswagen well, having worked in the brand for ten of her 18 years to date with the Volkswagen Group. She has developed a deep understanding of the Volkswagen network, brand, numbers and customers through a variety of roles, including management and head-of positions in retailer support, aftersales and customer service, as well as a stint overseeing finances as brand controller.

Commenting on her appointment, Jones, 48, said: ‘I’m very excited to return to Volkswagen Passenger Cars in this leading role. We have a great brand, a brilliant team of people and fascinating products – both on sale now, and in the not-too-distant future.


‘We also have one of the best retailer networks in the industry, and I am looking forward to working with them to deliver the very best experience for our customers.’

Paul Willis, managing director of Volkswagen Group UK Limited, said: ‘I’m really pleased that Alison is moving into this key role. Her sheer breadth of experience makes her the ideal person to take Volkswagen forward at such an important time for the brand. I’m very much looking forward to working with her.’

Jones replaces Alex Smith, who has moved to a role elsewhere in the industry. Willis said: ‘We would like to thank Alex for his contribution to this company over the past nine years and wish him well.’

Jones’ successor as head of Volkswagen Group’s aftersales and customer quality function will be announced in due course.


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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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