9:52 am, September 25, 2013
CHARLES HURST Group has opened a brand new Maserati showroom in Belfast, which has been designed to showcase the brand’s latest corporate identity.
During the official opening event last week, the latest additions to the range were on display including the new Maserati Quattroporte and the new E segment Ghibli saloon.
In remembrance of the marque’s racing history, the Maserati Tipo 420 M 58 ‘Eldorado’, once raced by Sir Stirling Moss in the 1958 Monza 500, was also on show.
Having represented the marque in Ireland for more than ten years, the latest showroom has been built to exacting standards, featuring floor-to-ceiling windows, light-diffusing materials and an eco-friendly, carbon-cutting heating system – reportedly making it one of the most sustainable buildings ever built in Northern Ireland.
‘This completely new showroom with the latest in Maserati’s corporate identity provides the perfect environment to position us strategically for the volume growth and new model introductions anticipated in the coming months and years,’ says region manager Maserati North Europe, Peter Denton.
‘Our new facility also has a dedicated Maserati specialist to manage the brand in Ireland.’
