4:20 pm, May 17, 2011
TO mark BMW’s sponsorship of the Olympic and Paralympic Games, the firm’s dealers took part in a special event last weekend.
Part of the ‘BMW Drive to London 2012’ campaign, the German firm invited customers to visit their local dealer to celebrate the sponsorship with competitions and special deal on offer.
As well as having the opportunity to find out more about the new BMW 1 Series and 3 Series Performance Editions, customers had the chance to enter a prize draw to win exclusive hospitality packages and tickets to the London 2012 Games.
A number of complimentary specification upgrades were also offered on selected BMW models ordered.
