9:23 am, January 14, 2014
PEUGEOT’S advertising campaign arrives on Britain’s TV screens tonight.
The 30 second-long film – called ‘New Peugeot – Still Affordable’ – will focus on its the brand’s design and affordability elements.
Chris Cheetham, Peugeot’s head of brand advertising and retail communications, said: ‘During the last 12 months we have implemented a strategy which, backed by great new product, high quality, well-specified cars which are all still affordable – is proving popular with customers.
‘This new campaign is about communicating that to the British public – qualities that will continue in 2014.’
The commercial will be seen on terrestrial TV between now and March. It is directed by award-winning film maker Wifred Brimo and produced by acclaimed advertising company Wanda Productions.
Peugeot’s popularity with UK retail customers went from strength to strength during 2013, with retail registrations up by nearly 7,000 units.
