Pinewood unveils Stock+ app for managing and selling vehicles


Time 10:36 am, July 19, 2018

PINEWOOD has announced the release of its latest multi-platform app, Stock+.

The app has been designed to help dealers sell and manage vehicle stock directly from a mobile device.

Pinewood managing director Neville Briggs says it assists dealers in three key ways.

He explained: ‘Dealers can respond to customers with personalised videos, quickly and efficiently update stock information, and store vehicle and customer documentation for future reference – all straight from their mobile devices.’

The app allows salespeople to send personalised videos, providing a better customer experience, which helps convert more enquiries into sales.

It also has a built-in video editor, which allows salespeople to add intro and outro clips, for example to adhere to dealer brand guidelines.

Furthermore, GDPR options enable compliance with the law.

‘Photos and videos of available stock are essential for vehicle sales,’ said Briggs. ‘Stock+ makes it very quick and easy for sales execs to showcase their dealership’s stock, so you never lose an enquiry due to a lack of media content.’

Full integration with Pinewood’s DMS means users can seamlessly update dealer website pages with photos and videos, captured and uploaded straight from a mobile device.

With documents such as vehicle appraisals and registration documents stored in Stock+, test drives and other sales processes are also streamlined.

Available on Android, iOS and Windows mobile devices, Stock+ has been designed specifically for smartphones, and is now available for download for Pinewood DMS users. It joins Tech+, Host+ and Pay+ in Pinewood’s growing suite of mobile apps.

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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