Rybrook completes acquisition of Stoke Jaguar Land Rover dealership from Pendragon

11:14 am, March 8, 2019

RYBROOK Group has completed its acquisition of Jaguar and Land Rover in Stoke, taking over the Broad Street site from Pendragon.

The acquisition was completed just in time for Rybrook to manage the new site on the all-important March 1 ‘new plate’ day, as an undisclosed sum was agreed to transfer ownership of the site and franchise on February 28.

Rybrook chief executive officer Henry Whale commented: ‘The acquisition of Jaguar and Land Rover in Stoke complements our existing Jaguar and Land Rover sites in the North West, Wales and West Yorkshire. We are delighted to be extending our retailer network whilst strengthening our relationship with Jaguar Land Rover Limited, and we look forward to the exciting developments ahead.’

Whale also commented that he was excited to welcome the site’s pre-existing staff into the fold at Rybrook. He said: ‘I would like to extend a warm welcome to our new colleagues upon joining the Rybrook family, their expertise and experience is a valuable asset to our group.’

The Broad Street site is likely to undergo renovations in the near future, as it does not yet comply with the new ‘Arch Concept’ that has been implemented throughout JLR’s dealership network.

The purchase of the new site is a milestone for Rybrook, topping the Warwick-based group’s portfolio up to 25 dealerships. The acquisition continues an exciting period of time, following news that it would become a franchised dealer for Pininfarina and its new supercar, the Battista.