• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Increased interest for service plans in 2013

Rebecca by Rebecca Chaplin
May 6, 2014
0
Home News

CAR buyers are 25 per cent more likely to purchase the same brand from the same dealer if their service plan matches their finance or PCP term.

New research from Motoring.co.uk shows customer interest in using their local franchised dealership for service plans has increased over the past 12 months.

Manufacturers and their dealer partners creating awareness of the benefits of using the franchised dealer for MOTs and servicing has been the main motivator behind this. But if customers are purchasing a car or picking their car up after a service or MOT they are 40 per cent more likely to purchase a service plan agreement.


Last year 24.8 per cent of motorists had their car serviced at their local franchised garage, matching 2012. This was the first year since 2005 that hasn’t seen this figure fall.

Chris Green, sales director of Motoring.co.uk explained: ‘We are seeing an upward trend in consumers looking to use franchised dealers for servicing and MOTs. There is much better consumer awareness of what service plans can offer and an increase in uptake of service plans, as they offer a monthly payment plan to spread the cost.

‘The recent move by Audi to launch a new fixed price servicing package for older cars to align pricing structures with independent repairers is great for consumers. The Audi Service plan is aimed at retaining out of warranty cars aged between three and five years, which are being lost to independent outlets and should most definitely help with their current 40% retention rate which currently sits 20% below BMW and Mercedes.’

 

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access
Register

Or Sign in

Related Posts

Prince Philip with Land Rover
News

Harlow dealership sold Land Rover Defender that Philip chose to carry his coffin

April 11, 2021
Covid protocols at a car dealership
News

New sector specific guidance released as car dealers prepare to reopen showrooms tomorrow

April 11, 2021
Retailers window
News

April 11 round-up: Retailers ready to reopen; Hairdressers booked for six-weeks; Nasa to fly on Mars

April 11, 2021
Unicorn Autos Eccles
News

Nine cars stolen and four still missing following burglary at car dealership

April 11, 2021
Podcast Jon Reay
News

Car Dealer Podcast: We plan our pre-reg Roller business, talk furlough fraud, and discuss booming sales

April 11, 2021
MG Cyberster
Car News

MG shows off first pictures of Cyberster electric sports car concept

April 11, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
Electrified vehicle registrations overtake diesels for the first time in Europe
News

What is stopping car buyers from switching to EV? Our exclusive white paper reveals all

April 8, 2021
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

March 12, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

March 12, 2021
Used Car Awards 2021 logo
Used Car Awards

Used Car Awards 2021 will be back in all their glory on November 29 hosted by Mike Brewer

March 17, 2021
The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon
News

The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon

March 30, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

March 12, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
BMW, Mercedes, Audi and Volvo, could they be sold under one roof?
News

Multi franchising: Premium brands rule out selling cars alongside rivals in same dealer – as others remain tight-lipped

March 11, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 1