Skoda left red-faced over ‘Ocatvia’ advert in Daily Mail

Time 6 years ago

SKODA dropped a couple of clangers with an advert in yesterday’s Daily Mail that mistakenly spelled Octavia as ‘Ocatvia’.

Not only that but an apostrophe was missing from ‘3 years AA roadside assistance’.

Octavia Ocatvia advert Daily Mail 7 January 2016The advert was created to promote the ‘reasons to buy a new Skoda Octavia’, with enticements also including zero per cent APR representative and £1,000 towards the buyer’s deposit.

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A finance payment of £155 per month was also listed.

Graeme Lambert, Skoda product affairs manager, told Car Dealer Magazine: ‘It is a typo. Skoda is a human brand, run by humans.’

Interestingly, the advert had previously appeared in The Telegraph minus the mistakes a few weeks before this particular one’s entry in the Mail.

The advert has been shared numerous times on social media.

The Skoda Octavia has won What Car?’s title for Best Family Car of the Year for two years running, in 2014 and 2015.

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Jack Evans's avatar

Jack Evans is the head of editorial for Car Dealer parent company Blackball Media. An experienced motoring journalist, he covers the latest car launches, motoring news and produces a variety of features for this website.

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