SsangYong Motors UK appoints new managing director

Time 1 year ago

SsangYong Motors UK has appointed Kevin Griffin as its new managing director.

Griffin was sales director but will assume the role of managing director from July 1.

He takes over from Nick Laird and who moves on become CEO of Bassadone Automotive Group (BAG), the parent company of SsangYong Motors UK, based in Gibraltar. BAG, a private European automotive distributor, has been in the business since 1927.


Commenting on his appointment, Griffin said: ‘In spite of the Covid-19 pandemic, we have ambitious plans for the future. In an uncertain and difficult time, we have realigned our business in a way that will promote profitability and growth over the next three years.

‘SsangYong now has an array of versatile products available in the UK market, so even in challenging times, I’m confident that SsangYong will do well with its excellent quality vehicles and value for money offering. I am very much looking forward to working to further develop the company with a very passionate team.’

Griffin has been in the car industry for over 40 years, having started as a trainee salesman in 1978 and latterly holding senior positions within franchised dealerships for a host of brands including Vauxhall, Rover, Seat, Hyundai, Suzuki, and Chevrolet. More recently, Griffin has held the positions of area manager and sales director for SsangYong Motors UK.

Jim Tyrrell, who continues his role as chairman at SsangYong Motors UK, said: ‘Kevin is the ideal person to continue the growth of SsangYong Motors UK and under his leadership I’m confident that the brand will continue to grow in both awareness and sales.’

Nick Laird, Griffin’s predecessor, added: ‘SsangYong Motors UK is a lovely company to work for and I have very much enjoyed my time there.

‘I’m delighted that Kevin succeeds me in the role of MD. He is well respected within the organisation and I look forward to continue working closely with him and the wider team in my new role as CEO of Bassadone Automotive Group.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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