10:43 am, August 30, 2011
STEREOTYPES of men and women buying certain cars are old and dead according to new research.
The research by car retailer Quicks was based on a sample of 4,600 vehicle sales over the last six months.
Gender differences were examined in car purchases to reveal that the gap between what cars men and women are buying, is closing.
The study shows that today, both men and women are buying smaller, practical cars which are cheaper to run.
According to Quicks’ research, the top 10 most popular car choices for women are:
1. Ford Fiesta
2. Vauxhall Corsa
3. Ford Focus
4. Vauxhall Astra
5. Fiat 500
6. Ford Ka
7. Renault Clio
8. Volkswagen Golf
9. Fiat Grande Punto
10. Peugeot 207
The top 10 most popular car choices for men are:
1. Ford Focus
2. Ford Fiesta
3. Vauxhall Astra
4. Vauxhall Corsa
5. Vauxhall Vectra
6. Volkswagen Golf
7. Ford Mondeo
8. Renault Clio
9. Honda Civic
10. Vauxhall Zafira
Katie Martin, head of Quicks operations said: ‘Our sales data shows that men, like women, are cost-conscious and are looking for cars that are cheaper to run, as insurance premiums and fuel prices soar.
‘Traditionally, perception is men have gone for higher priced, higher performance cars, but the pressure on their wallet is changing men’s priorities. We are seeing a growing demand by men for smaller, more fuel efficient vehicles, in lower insurance bands.
‘Indeed, men are starting to think about cars in the same way as women – practicality and substance over looks and performance.’
