Suzuki axes Ant and Dec £20m advertising deal

Time 2:58 pm, March 23, 2018

SUZUKI has cancelled its advertising deal with comedy duo Ant and Dec in the wake of Ant McPartlin’s drink-driving charge.

In a statement released today, the Japanese manufacturer, whose sponsorship deal was understood to be worth in the region of £20m, said: ‘Suzuki are withdrawing their advertising campaign with Ant & Dec. No further material featuring the duo will be aired and Suzuki’s endorsement deal with the pair has come to an end.

‘We agree with ITV and Ant & Dec that it was the correct decision not to broadcast Saturday Night Takeaway this weekend. As a car brand we recognise the seriousness of Ant’s charge. We completely support Ant’s decision to seek treatment.’

It comes following McPartlin’s alleged drink-driving incident in Lower Richmond Road, south-west London, on Sunday, which saw him reportedly collide with two other vehicles.

McPartlin, 42, pictured left, was arrested and released pending further investigation, and was charged on Wednesday. It has since come to light that the presenter will be stepping down from television roles for the ‘foreseeable future’, as well as returning to rehab for treatment.

The show is due to return on March 31 and April 7 for the last two episodes of the series, with Dec Donnelly presenting it solo, and the manufacturer’s statement added: ‘Suzuki will however continue to sponsor the last two episodes of this series of Saturday Night Takeaway with our current idents.

‘Suzuki very much supports Dec and ITV’s decision to broadcast the shows, and as headline sponsors we also want to support the competition winners who have won places on the Plane to Florida for the series finale.’

Picture: Matt Crossick/PA Wire/PA Images

MORE: Suzuki could pull support for Ant McPartlin after alleged drink-driving

Jack Evans's avatar

Jack Evans is the head of editorial for Car Dealer parent company Blackball Media. An experienced motoring journalist, he covers the latest car launches, motoring news and produces a variety of features for this website.

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