PROFITS for the Swansway Group in 2015 rose to £6.5 million, with profit before tax at £6.2 million.
Although this figure equalled 2014’s performance, there was investment across the group especially in strengthening its head office functions. More than £1 million was spent on a new standalone fleet operation facility, extension of the retailer support unit and redevelopment of the group’s accident repair centre.
During the year the group also restructured its senior management team and continued to invest in additional personnel both to facilitate the management of a larger business and to support the group’s aspirations for its future development.
The Honda division was a success story in 2015 as it returned to profitability from a difficult 2014. Swansway attributed the turnaround to new product and increased manufacturer packages.
The group continued its consistent performance of recent years, with Stoke Audi and Crewe Audi finishing the year joint second in the UK, the Market Area in the top five in the UK, and Swansway Group was Audi UK’s number one Key Partner for the first time.
Crewe Seat was placed first in the S-Power rankings for much of the year, finishing second in the country for S-Power for the second consecutive year.
With the internet an important sales channel to the dealerships, the group made investments into the marketing department and retailer support unit, both in terms of people and systems.
During the year traffic to the group’s web sites grew by 29 per cent, generating 100,353 enquires – up 37 per cent year on year.
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