2:10 pm, October 7, 2024

Our first cut of the huge number of nominations for the Used Car Awards 2024 is now complete – and here we reveal who will move to the next stage.

The nominations for the Used Car Awards, sponsored by Black Horse is published below and contains the names of those who will go through to the tough mystery shopping phase.

The mystery shopping has already begun so make sure your teams are on top form as our judges may call, email or even visit your dealership in person.

Winners will be announced at the glittering awards ceremony at The Brewery in London on November 25.

Ticket sales are open now.

Our judging panel – which includes event host and Wheeler Dealers star Mike Brewer – have trimmed down the thousands of nominations received using a combination of online reviews across a variety of platforms and citations.

We look at Auto Trader and Google rankings, the number of reviews and even what your customers have said about you on a these platforms and others. The size of your business, the age, and your stock levels is all taken into consideration when the judges look at the nominees.

We also look at entry submissions for all categories before making our first cut.

The businesses on this list will now be mystery-shopped by our panel of experts before our judges draw up the awards Shortlist, which will be revealed on October 21.

Key dates

Nominations List: October 7
Shortlist: October 21
Awards Night: November 25

Brewer said: ‘It’s been a very interesting year in the motor trade and one where James and I have opened our own used car dealerships.

‘We both know the the trials and tribulations you go through on a daily basis and how hard it is to keep customers happy.

‘Those businesses that go the extra mile to keep customers smiling will rise to the top and this first round of judging has already been tough. I can’t wait to see who makes it onto the Shortlist.’

Mystery shopping can happen remotely, on the phone or on a nominated firm’s website, or in person.

Brewer added: ‘The team and I work incredibly hard on the mystery shopping phase of the judging as we want to ensure the best get their chance to shine.

‘My advice is to treat every lead like you always would – with care and help them as much as you can because it could be the Car Dealer team calling!’

The Used Car Awards, sponsored by Black Horse, will be held on November 25 at The Brewery in London. In the video of last year’s event (above) you can see what to expect on the night.

It is highly advisable to book your table at the event now as places are running out fast. Last year the event sold out.

For table bookings please contact [email protected] or call 020 8125 3880.

The event is black tie, includes a three-course dinner and unlimited beer and wine.

eBay Motors Group will be sponsoring the pre-dinner drinks and providing an after-dinner fun casino. There will also be an invite-only after party sponsored by RAC and Vehicles in Video.