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Video: Should car dealers be using social media?

Time 7:22 am, February 1, 2011

twitter-success-for-emSHOULD car dealers be using social media sites like Twitter and Facebook to promote their business?

It’s a question many dealers – both large and small – are asking themselves up and down the country.

Already many have jumped in and set up social media pages, but they’re in the minority.

We wanted to find out what the experts thought so used the Car Dealer Ewards, held at the end of last year, as a way of canvassing opinion on the subject.

We also asked Car Dealer columnist and used car trader James Litton of The Internet Car Lot to come for a spin and tell us how he uses social media to promote his business.

Here’s what they had to say…

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James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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