7:22 am, February 1, 2011
SHOULD car dealers be using social media sites like Twitter and Facebook to promote their business?
It’s a question many dealers – both large and small – are asking themselves up and down the country.
Already many have jumped in and set up social media pages, but they’re in the minority.
We wanted to find out what the experts thought so used the Car Dealer Ewards, held at the end of last year, as a way of canvassing opinion on the subject.
We also asked Car Dealer columnist and used car trader James Litton of The Internet Car Lot to come for a spin and tell us how he uses social media to promote his business.
Here’s what they had to say…
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