VOLKSWAGEN is launching a new app that gives owners and would-be owners the chance to store and access all of their brand interactions in one convenient place.
Accessed via the owners’ section of the Volkswagen UK website as well as an application for either iOS or Android, My Volkswagen acts as a personal companion and guide that help customers get the most out of the brand whether they are looking to buy a new car, or already own one.
Customers signing up to the forever free My Volkswagen service benefit from a number of features which help to make owning a car simple and easy. They can save car configurations, view all of their owner, ordered and configured cars and track the progress of a new car order. Their own vehicle’s service can be booked and tracked, and they can view a list of all past services and MOTs carried out by Volkswagen retailers nationwide during their ownership. There’s also an in-app owner’s manual for each car, which allows them to explore accessories, view ‘how to’ guides, learn about warning lights and access FAQs all in one place.
The Volkswagen UK team has been working to develop the first iteration of the new app, which will be followed later this year by the arrival of new versions with even more advanced and convenient functionality.
Volkswagen UK digital marketing manager, Marianne Bearton, said: ‘Enabling access to owners’ likely interactions with the brand in one handy digital dashboard that can be viewed on the majority of smartphones, or on a computer, was an ambitious aspiration when it was first identified as a target.
‘We set about making it a reality and, now, the release of this first version of My Volkswagen marks the culmination of a huge amount of hard work by colleagues from across the entire Volkswagen UK business.
‘We’re keen to get customer feedback from the first users of the app, and of course will work to refine functionality and evolve the My Volkswagen offering constantly in the months and years ahead.’
Volkswagen owners are being encouraged to sign up for the app when they visit one of the brand’s 190-plus retailers nationwide, while a national marketing campaign to raise awareness of the app’s availability will be launched in the coming weeks.
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