Volvo aims to woo plug-in hybrid buyers with one year’s free electricity

Time 12:06 pm, November 11, 2019

VOLVO is offering UK car buyers one year’s free electricity to charge their new plug-in hybrid car.

The Take Charge offer is available across the Swedish manufacturer’s range of plug-in hybrid models.

Volvo said its aim was to maximise the fuel- and emissions-saving potential of its hybrid technology by encouraging people to plug in their car and keep the hybrid system’s high-voltage battery charged. This will ensure their car can make full use of electric power, reducing emissions and improving fuel consumption on any journey.

The offer is automatically available to anyone buying a new Volvo plug-in hybrid, from now until June 30, 2020. The electricity costs for charging their car will be calculated from May 2020 and repaid to them at the end of the 12-month period, based on a third-party-provided average cost of electricity in the UK.

Just how much energy each customer uses will be monitored via the Volvo On Call app. This logs how much power the car consumes and lets the owner monitor the charge status of their car’s battery via their mobile.

The offer is open to private and business customers, with company car drivers rather than their employer receiving the refund at the end of the year.

Kristian Elvefors, Volvo Car UK managing director, said: ‘At Volvo, in keeping with our Swedish roots, we’ve always taken a keen interest in looking after the environment. Our recently stated ambition to become a carbon-neutral company by 2040 shows we are serious about addressing climate change.

‘It’s crucial that we help our plug-in hybrid customers understand how they can make the most of their car’s electric potential. So, by meeting their electricity charging costs for a year, we can encourage them to develop the good habit of regularly recharging their car’s battery, as well as saving them money at the same time.’

A Volvo XC40 T5 plug-in hybrid SUV is pictured hooked up to a charger

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