Dr. Herbert DiessDr. Herbert Diess


VW boss Herbert Diess to leave the company three years before end of contract

  • Volkswagen boss Herbert Diess to step down early
  • Chairman clashed with unions and had become a ‘distraction’, say analysts
  • He will be replaced by current Porsche CEO Oliver Blume
  • Meanwhile VW will launch new brand ‘Scout’ in the states and build an electric pick-up truck

Time 6:37 am, July 23, 2022

Volkswagen chief executive Herbert Diess will leave the company three years before the end of his contract, the firm has announced.

Diess – who led VW’s electric vehicle drive and clashed with unions – will leave on September 1.

He is to be replaced by Porsche chief executive Oliver Blume who will continue to run the sports car manufacturer alongside his new role.

63-year-old Diess was installed shortly after VW had been embroiled in the diesel emissions scandal that cost the firm billions.

Diess has repeatedly clashed with the VW works council, which has seats on the supervisory board, and is backed by 300,000 employees.

Cox Automotive analyst Michelle Krebs told The Times that the turmoil surrounding Diess had ‘possibly become a distraction’.

Chairman of the VW Supervisory Board, Hans Dieter Pötsch, thanked Herbert Diess.

He said: ‘During his tenure as chairman of the board of management of the Volkswagen passenger cars brand and as chairman of the group board of management, Herbert Diess played a key role in advancing the transformation of the company. 

‘The group and its brands are viable for the future; its innovative capabilities and earning power are strengthened. 

‘Mr Diess impressively demonstrated the speed at which and consistency with which he was able to carry out far-reaching transformation processes. 

‘Not only did he steer the company through extremely turbulent waters, but he also implemented a fundamentally new strategy.’

In a post on social media, Diess said: ‘After a really stressful first half of 2022 many of us are looking forward to a well-deserved summer break.’

54-year-old Blume is believed to have always been primed to replace Diess. He previously worked at Audi and was appointed to the management board in 2018.

Pötsch added: ‘Oliver Blume has proven his operational and strategic skills in various positions within the group and in several brands and has managed Porsche AG from a financial, technological and cultural standpoint with great success for seven years running. 

‘From the supervisory board’s point of view, he is now the right person to lead the group and to further enhance its customer focus and the positioning of its brands and products.’

US pick-up

Meanwhile, VW has announced it will tackle the US market with an electric pick-up truck built under the Scout brand.

This has been revived after VW acquired the rights when it snapped up truck maker Navistar.

Diess said on LinkedIn: ‘There’s the most exciting project that the Group has started in years: The all-electric pickup truck with which we are reviving the iconic Scout brand. 

‘Since we first discovered that we bought the rights to the brand with Navistar, Scott Keogh has been pushing the idea to enter the US pick-up market with one of America’s most emotional brands. 

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access

‘I’m very happy that Scott is taking the helm of this important project. The first reactions have been overwhelming.

‘Over the past few weeks the team has fine-tuned the design, set up the new company – Scout Motors Inc. – and presented options for how and where to produce the pickup.

‘It’s absolutely key that Scout will be independent – a US startup that benefits from the engineering and financial power of Volkswagen but with no strings attached.’

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

More stories...

Server 51