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Weekly Briefing: Auto Trader on controversial Deal Builder roll out and threat of AI on search

  • Our editor in chief on the latest motor trade news all summarised in one place
  • His briefing gives time poor car dealers the need to know news in one place
  • Subscribers receive update every Friday with exclusive comment

Time 4:08 pm, November 7, 2025

The Car Dealer Briefing from James Baggott summarises the week’s most important motor trade headlines for you all in one place. 

In the Car Dealer Weekly Briefing, his subscriber-only newsletter, he chats to departing Auto Trader COO Catherine Faiers as the marketplace announces new products and chalks up soaring first half year profits

In a busy week for the used car marketplace, Faiers announces she’s leaving the firm to run Moonpig, profits soar for the first 6 months to nearly £200m and its Deal Builder product is to be rolled out to all.

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In a wide ranging interview, we ask Faiers: 

  • What changes would she make to the way car dealers operate?
  • If she was running a car dealership, would she do anything differently?
  • What one tip would she give car dealers to make them better?
  • Plus, we talked about its controversial roll out of Deal Builder.

There’s also a round-up of the most important headlines of the week, plus a look at the new look Seat.

To read the weekly briefing, you need to be a subscriber on Substack.

Subscriptions to the Substack newsletter cost £10 per month, or £100 per year, and there are discounts for companies who want multiple subscriptions for their staff. 

You can sign up to read your first newsletter for free today – visit the Substack website and subscribe.

There’s also a list of the top 10 most popular stories on the CarDealerMagazine.co.uk website this week which always makes for interesting reading as you can see what has piqued everyone else’s interest too.

Find it on the Substack website now.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.



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