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ASE: Average dealer loses £11k in February

Time 10:48 am, April 22, 2014

2ba0dde7-5206-4af6-bd5a-cfd902398671THE average UK dealership lost more than £11k in February, latest figures from ASE reveal.

Compared to the same month last year, February 2014 lost a further £2,500 and was in spite of a slight increase in the volume of new and used cars sold in the month.

An ASE statement said: ‘This result produced a slight fallback in the rolling 12-month return on sales figure to 1.46 per cent from 1.49 per cent at the end of January, however vehicle sales performance against target for the quarter to March will clearly be pivotal in determining dealer profitability.


‘Once the accounts for the quarter are finalised we will see the extent to which dealers have taken volume bonuses into January and February. In addition we will also get an idea whether all of the registrations currently taking place are feeding through to sales, and whether the volume bonuses are large enough to make those sales profitable.

‘As expected dealers also took steps in February to cleanse their used car stocks in advance of March part exchanges, with the average site reducing the number of used cars in stock by 13 per cent during the month. These cars were retailed profitably with an average gross profit of more than 11 per cent, however the average stand in value remains high at over £9,100. This compares to £8,800 at the end of February 2013 indicating the strength of the used car market and a slight decrease in the age of used cars in the average dealers’ stock.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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