The firm’s managing director, David Long, says the name change will ‘eliminate any confusion with a better name, or the right name’. The name change will be effective from March 1, 2013 at the latest.
BuyYourCar.co.uk was established in 2006 and now attracts more than 20,000 daily visitors. But with the rise of websites such as WeBuyAnyCar.com, WeWillBuyYourCar.com, WeWantAnyCar.com and many others, Long says consumers have have been confused.
‘When we first launched, our name did not cause us any issues,’ Long said in a statement. ‘However, in recent years it has been quite clear that, as good as the site is, the name has become a handicap.
‘The name BuyYourCar.co.uk implies that we buy cars, when we do not. We never have.
‘Though these types of sites do provide a valuable service, they often get bad press, they’re clearly not favoured within the automotive industry,and crucially, they offer a completely different service to us.
‘I often approach dealers to offer our advertising services and when I introduce myself as Dave from BuyYourCar, I regularly get the response: “We do not want to buy cars.” Crazy as it may seem, even the larger dealer groups think that we buy cars.
Long added: ‘Our rankings and listings within Google are excellent, yet our click through numbers – for listings so prominent – could be improved. This again is attributed to our name; someone looking at a result for a used car search is put off by a listing by a company that appears to buy cars, rather than one advertising, or selling them.’
BuyYouCar.co.uk advertisies used cars and features car news, videos and generates leasing enquiries and new car quote requests. ‘We are an all car portal, we help customers from research to purchase and all the things in between, like parts, routine maintenance and yearly MOT checks,’ said Long.
From March 1, the site will be called CarSite.co.uk – once known as Tesco Cars.
Long concluded: ‘This change will not affect any of our working relationships, all feeds, all FTP access will remain as is, all payments and invoices will remain unchanged as these are done from BuyYour Limited, all cookies, beacons, banners and pixels will move across seamlessly.
‘One thing will change, we will all benefit from the increased traffic, the better click through rate, more enquires, and a better understanding that our site says what it does on the tin!’