PAUL McGee is the SUMO Guy – that stands for ‘Shut Up, Move On’.
He’ll be joining the line-up of exciting guest speakers at this year’s CDX conference and expo at Manchester Central Convention Complex.
If you’re wondering whether you’re fully maximising your staff’s potential, why you lost that key staff member to a competitor or a customer because of poor service, then this session will help you understand why and change that.
McGee will share insights and strategies to help get the best from our most crucial asset – ourselves, and the people we work with.
‘I think one of the key things is understanding it’s not just about the vehicles, it’s about the people,’ he said.
‘There’s a car dealership in the north-west of England called Mitchells and they come out top in so many categories. The guy who runs that, Mark Mitchell, is passionate about people – it’s almost like that comes first and the cars are second.
‘He has an incredibly low staff turnover rate, a very high retention rate and an incredibly high rate of repeat business.
‘The car industry, like any industry, is sometimes looking for the new magic wand but sometimes it’s about focusing on the people – they are our biggest asset.
‘If I look after them, there’s a very good chance they’re going to look after the customer, and looking after them doesn’t just mean being nice, it means training them, equipping them and giving them feedback.
‘Everybody needs to feel that they matter and I think that’s true in the car industry like any other. It’s not just about trying to sell a product, it’s about having staff who are engaged.’
Explaining why he views CDX as a must-attend event for dealers, McGee added: ‘People need to come along, above all, to be inspired.
‘Everything I’m going to say, deep down, we know. Why they need to come along is they need to make sure they’re inspired to actually do something with what they know. We’re not lacking information to become successful in life, we’re lacking inspiration.’
The session will take place at 11.30am on Monday, May 21. Book now to ensure fast access to the show on the day. The best part? It’s all completely FREE!
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