4:50 am, July 31, 2012
GENERAL Motors has announced it will be Manchester United’s shirt sponsor, starting with the 2014/15 season.
The deal will last for seven seasons, and the American brand will become only the fifth shirt sponsor in the club’s 134 year history.
Announcing the deal, signed for an undisclosed amount, United’s commercial director, Richard Arnold, said: ‘This is a fantastic, long-term deal for the club.
‘We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world.’
The US-based car company will replace Aon, whose partnership with United began in the 2010/11 season.
Alan Batey, GM North America vice president, U.S. sales and service said: ‘We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world.
‘Manchester United’s statistics are impressive, but this relationship goes far beyond the numbers – this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.’
