Alex, pictured, joins from the Google automotive team and starts his new job today.
Alistair Preston, co-founder, WhoCanFixMyCar, said: ‘Alex is a superb addition and his background in online automotive marketing is hard to beat.
‘The fact he joins us from a firm as revered as Google only further endorses our vision and plans for the future. We are delighted to welcome him.’
As automotive industry manager for Google, Alex has spent the past four years helping some of the UK’s biggest automotive brands focus their online marketing efforts.
Before that, he performed a number of online marketing roles at BMW (UK) Ltd.
He said: ‘The first time I saw WhoCanFixMyCar I loved the idea and the brand. After meeting the team I quickly decided that it was a start-up that had huge potential in a sector that has yet to provide the choice, convenience and peer reviews that consumers have come to expect when transacting online.’
Alex will be responsible for all marketing activities at WhoCanFixMyCar.