9:48 am, July 3, 2026
Cazoo has extended its sponsorship of Brentford FC for another 12 months, ahead of the upcoming Premier League season.
The advertising platform will continue as the club’s official sleeve partner, in a deal that will see Cazoo branding appear on all men’s, women’s, junior and training kits throughout the 2026/27 season.
Bosses say the agreement will also see Brentford serve as a ‘key asset’ in an upcoming brand campaign which will launch later in the summer.
Confirming the extension, Cazoo chief marketing officer Lucy Tugby said: ‘Cazoo and Brentford FC are challengers who refuse to play it safe and this alignment is central to the continued success of our partnership.
‘During a highly successful 2025/26 season, our partnership with Brentford FC drove significant traffic to Cazoo, increasing brand visibility and generating valuable leads for car dealers across the UK.
‘We are proving that a used car marketplace can work differently and this partnership with Brentford FC gives us the perfect platform to demonstrate that.
‘We’re not here to maintain the status quo; we’re here to change it – and we’re only just getting started.’
As well as sponsoring the club’s shirts, Cazoo will also be able to lean on players for content creation, while also receiving digital exposure on matchdays and across campaigns.
There will also be further opportunities to engage and inspire the local community with Brentford FC Community Sports Trust.
Brentford Head of Partnership Services Adam Ward said: ‘We have been really impressed by Cazoo’s generosity with our fans and in the community.
‘We are totally aligned on that shared respect for our roots and that fearless, challenger mindset. It’s made this partnership so successful and I’m delighted that we can continue to build on everything we’ve achieved next season.’
In its first incarnation, as an online used car dealer, Cazoo ploughed millions into sports sponsorship deals as it looked to raise its profile.
The strategy eventually led to the firm’s downfall after racking up nine figure losses and the Cazoo brand was eventually sold to Motors f0r £5m in 2024.
The current trading business is unconnected to the administration of the former used car sales firm.
