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Brindley profits edge up as dealer group shakes-up network with influx of Chinese brands

  • Brindley Garages publishes annual accounts for 2025
  • Firm saw small rises in both profit and turnover
  • Sales increased throughout the year as firm welcomed a number of new Chinese partners

Time 8:33 am, July 15, 2026

Dealer group Brindley has reported a small rise in profits for 2025, in a year which saw the retailer significantly shake up its network.

Accounts recently filed via Companies House show that W.Brindley Garages (Holdings) Limited made a pre-tax profit of £3.29m in the 12 months to the end of November 2025.

The figure represents a 2% increase on 2024’s £3.23m, with turnover also increasing 3.5% to £309.41m.

The results were largely driven by increased sales volume across all sectors of the business. Overall, fleet sales consisted 5,209 units (2024: 3,897), with new retail sales totalling 3,107 units (2024: 3,287) and used retail sales coming in at 4,891 units (2024: 5,064).

Elsewhere, retail hours sold rose slightly to 46,457, while aftersales gross profits also increased by 5.4%.

Looking ahead, bosses say the firm is well placed to capitalise on a rapidly-changing automotive marketplace, having shaken up its dealer network throughout 2025.

In the period covered by the accounts, Brindley controversially saw its only Volvo franchise terminated in a move which came after the retailer rejected a request from the Swedish manufacturer to sell the site to a third party.

That site is now being used as a Chery dealership, while the group has also partnered with other Chinese brands including Omoda, Jaecoo, Changan and Xpeng.

Reflecting on a year of big changes, company secretary Paul Ashford said: ‘The directors are pleased to report a strong operational and financial performance during a year of significant change for the UK motor industry.

‘The arrival of new Chinese automotive brands has reshaped the competitive landscape at remarkable speed, with many established manufacturers appearing unprepared for the pace and scale of market disruption.

‘These new entrants have launched with ambitious growth strategies, offering high-quality, well specified vehicles at highly competitive price points, creating a compelling proposition for UK consumers.

‘The group is well positioned to capitalise on these developments through the continued strengthening of relationships with both established manufacturer partners – Kia, Hyundai, MG, Mazda and Honda – and a growing portfolio of emerging brands.

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‘By the end of the financial year, the group also represented Omoda, Jaecoo, Chery, Changan and Xpeng, with all parties highly encouraged by the opportunities these partnerships present.’

He added: ‘A significant development in the closing weeks of the year was the group’s loss of the Volvo franchise.

‘Having previously received notice of termination after declining Volvo’s request to sell the business to a third party, the manufacturer subsequently accelerated the termination date in response to the group’s preparations for its future strategic direction.


‘While initially disappointing, the directors quickly recognised the opportunities created by the availability of a prime showroom location and the strength of the group’s loyal customer base.

‘The transition has reinforced the group’s confidence in the long-term direction of the business and its emerging brand partnerships.’

Elsewhere, the accounts show that throughout the year, Brindley’s workforce dropped slightly to an average of 299 employees, while staffing costs grew to £12.5m. At the same time, directors’ remuneration came in at an increased £516,385.

Over the course of the year, the group paid interim dividends £62.50 per share but the directors did not recommend payment of a final dividend.

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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