4:02 pm, December 5, 2025
Car dealership group Brindley has been issued with an immediate termination notice from Volvo after a row erupted over the use of a temporary showroom.
The car dealer group says it had already been issued with a ‘two year notice period’ from the Swedish car maker because it ‘refused’ to sell its dealership to the brand’s preferred bidder.
The site in Wolverhampton was being readied for use by Chery, a new partner for the group, and during this time it decided to move its Volvo operations into ‘temporary accommodation’ .
In a statement, posted on social media, the group’s chairman Che Watson said he believed Volvo ‘took exception’ to this and issued an immediate termination.
He said: ‘We decided to relocate our growing Hyundai business, which had outgrown its Penn Road site, and to begin a new partnership with Chery, who will operate from the former Hyundai showroom.
‘To support these changes, both buildings required modification to meet the new Corporate Identity standards, which differ for each franchise.
‘This work began in late November. During construction, we continued to operate the Volvo business from temporary accommodation, which is standard practice whenever major building work is undertaken, even when no franchise change is involved.
‘Volvo have taken exception to this arrangement and have issued an immediate termination.’
He added: ‘As a result, we can no longer carry out warranty and Volvo Service Plan work or deliver any new-car orders.
‘This is regrettable for all our Volvo customers, who will now need to visit the nearest Volvo-approved dealer (Shrewsbury, Stoke, Birmingham, or Stourbridge), as no replacement dealer is planned for the near future.’
Watson said his firm was in the final six months of its notice period with Volvo and had continued to supply and service Volvos ‘as though no termination had been issued’.
He added: ‘We have, unfortunately, been given immediate notice by Volvo UK of the termination of our agreement.
‘We were originally given a two-year notice period after refusing to sell our dealership to their preferred buyer.
‘The termination may or may not have been related to this, but we had consistently met all Volvo targets, ranked highly on their balanced scorecard, and no other reason was provided.’
In the social post, Watson said any customers who wished to cancel their Volvo orders and purchase from another of its brands he would do them a special deal.
‘I am happy to offer any alternative car in our portfolio at cost price,’ he said.
‘We currently represent Genesis, Hyundai, Honda, Kia, Mazda, XPENG, Changan, MG, Jaecoo, Omoda and Maxus.’
A spokesperson for Volvo confirmed that Brindley Wolverhampton was ‘no longer part of the Volvo network’.
‘We would like to thank the Brindley team for their contribution over the years,’ added the spokesperson.
‘Volvo remains fully committed to delivering the high standards of service and care that our customers expect. For future sales or service enquiries, or if customers have any questions regarding this change, we encourage them to contact their nearest authorised Volvo retailer, or Volvo Car UK directly, who will be pleased to provide assistance.’
Picture: Google Maps
