BIAS. It’s a thing that everyone has, whether we think we do or not. We might have been given poor service by a particular branch of a particular shop, and we’ll think that all the stores in that chain are as bad, often unfairly.
Similarly, if we think one product in a manufacturer’s line-up is fantastic, we might think that the rest of the products are just as good, even if they’re terrible.
Opinions are good, though. Everyone has a particular reviewer they like and trust. That’s by no means a bad thing. But in the interests of fairness, isn’t it better when you take all of the reviews together?
If you take everyone’s view on board, you get a clearer picture. One that you can trust to be accurate and without bias.
That’s why Car Dealer Power is so important. It takes on board the views of everyone who takes part, and the result is unbiased and crystal clear. What’s more, if more people fill in the survey, then the result will be all the more accurate and fair.
And if you fill in the survey, you’ll not only be helping to give a clear picture of the industry, but you’ll be in with a chance of winning some fantastic prizes, including three days in an Aston Martin, worth £1,400, courtesy of AstonExperience.co.uk, a £600 bundle of goodies courtesy of Halfords, an Adrenaline Voucher from MotorSportVision, worth £180, and a Jenson Button F1 canvas worth £175.
We hope you can find the time to take our survey – it’ll make the results even more interesting.
Take it here www.cardealerpower.com
John Slavin
