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22.01.09: These unsold cars are a scary sight

Time 13 years ago

Unsold cars...UK car production, it was announced today, has plunged, to almost half what it was a year ago.

That’s because people aren’t buying cars. But even with such swingeing cuts, there are still lots of unsold cars in the system.

Where are they all? Well, one website has found out. The overhead shots shown here make for grim viewing.


It’s clear where most of them are – and what cars they are. The sheer scale is mesmerising, though. Brand-new motors, sitting there, unsold, which will have to be shifted before makers can even think about building new ones.

What does this mean for car dealers? Incentives, we predict. These cars have to be got onto the road, by whatever means it takes.

If that is a particularly sweet suite of deals for the March plate change, then so be it. It’ll help stem the wave of customers armed with such images, intent on stealing the shirt off your back.

The implications of all these cars, plus today’s production news, will be felt for months to come. New car dealers, brace yourselves…


Richard

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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