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Jeep plans electric offensive with new battery-powered models

  • Jeep to introduce stable of new electric cars by 2025
  • Plan is part of proposed pathway to brand being battery-powered by 2030
  • Firm also confirms upcoming Avenger will arrive in Europe next year

Time 8:58 am, September 10, 2022

Jeep is to begin its journey towards being entirely battery-powered by 2030 by introducing a series of new electric SUVs by 2025.

The plan has been drawn up to tie in with the wider Stellantis group’s Dare Forward 2030 initiative, which puts in place plans to reach carbon net-zero emissions by 2038.

Jeep has unveiled two new fully electric SUVs – the Recon and Wagoneer – that are set to arrive in North America and ‘other regions around the world’. It also confirmed that the Jeep Avenger will launch in Europe next year.


Christian Meunier, Jeep brand CEO, said: ‘Driven by the success of our electrified 4xe portfolio in North America and Europe, we are designing and developing the most capable and sustainable Jeep SUVs to date, on our path to becoming the leading zero-emission SUV brand in the world.

‘This is a forward-thinking strategy to help ensure millions of Jeep fans around the world continue to have a planet to explore, embrace and protect.

‘Electrification is great for our brand, making it even more capable, exciting, sustainable and fun.’


The new Recon has been designed from the outset to be a fully electric vehicle.

However, it’ll still retain all of the off-road technology that Jeep models have become known for, including the Selec-Terrain traction management system and e-locker axle technology.

It’ll also feature under-body protection, two hooks and ‘aggressive off-road tyres’.

The Wagoneer, meanwhile, will have a 400-mile range and 0-60mph time of ‘around 3.5 seconds’, according to Jeep.

Due to make its public debut next year, production of the Wagoneer is slated for 2024. Jeep has said it will be sold in all major markets around the world, including Europe.

Finally, there’s the Avenger. Positioned underneath the existing Renegade model, the Avenger has a targeted electric range of 249 miles, but will also incorporate plenty of ground clearance for better off-road capability.

Antonella Bruno, head of Jeep Europe at Stellantis, said: ‘The all-new Avenger will offer Jeep brand capability that is rightsized for the European market.

‘This modern, fun and emotional SUV will appeal to a growing set of customers who are looking for a capable, compact, modern and all-electric Jeep brand alternative to the current players.’

Jack Evans's avatar

Jack Evans is the head of editorial for Car Dealer parent company Blackball Media. An experienced motoring journalist, he covers the latest car launches, motoring news and produces a variety of features for this website.



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