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Used car sales will be strong for rest of 2024 despite dwindling supply and ‘volatile’ EV prices

  • Cox Automotive has revised its used car forecast upwards by 1.2%
  • Second half of year won’t be as strong as first, though, firm warns
  • Headwinds expected include reduced supply and volatile used EV prices

Time 11:05 am, August 19, 2024

The used car market is set to perform more strongly for the rest of 2024 than previous predictions indicated, despite ever strengthening challenges.

That’s the latest from Cox Automotive. The company has revised its baseline forecast for the remainder of the year, and suggested the outlook is good for the used car market even if it’s set to be weaker than the first half of 2024.

It forecasts the total number of transactions to be marginally ahead of its previous forecast, and predicts 2024 will conclude with 7,434,709 transactions completed.


The forecast anticipates 1,885,782 transactions in Q3, falling to 1,617,609 in Q4.

The full-year total is a 1.2% increase from Cox Automotive’s previous forecast, 2.7% up from 2023’s total transactions figure, and 0.8% up from the 2001-2019 average.

‘Multiple’ factors such as limited availability of petrol and diesel cars and ‘volatile’ EV prices are expected to ‘temper’ wholesale supply and consumer demand compared to the first half of the year.


The prediction is in contrast to Cox Automotive’s outlook for the new car market for the remainder of 2024.

Last week the firm said new car sales will be ‘extremely challenging’ in Q4 as ZEV mandate is set to bite hard.

Commenting on the revised used car outlook, Cox Automotive insight director Philip Nothard said: ‘Our revised forecast reflects the positive performance recorded in the first two quarters and the influences we expect the market to encounter during the closing months of the year.

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‘Despite subdued retail demand, margin pressures, and ongoing constraints in prime three-year-old retail stock, the used market showed remarkable resilience during H1. In fact, the total number of transactions in Q1 and Q2 was within a whisker of our upside forecast for H1 and 3.5% ahead of our more conservative baseline forecast.

‘We caution against assuming this trajectory will continue, however. The second half of the year will likely see volume cool due to tightening supply into the market, heightening price competition in the new car space, and continued low consumer confidence. Our baseline forecast for the full year, therefore, remains the likely scenario.’

He added: ‘When looking at the used market, we must always have one eye on the new, which is experiencing significant volatility right now.

‘Supply also remains a hot topic among dealers and securing a reliable and sustainable flow of the vehicles most in demand remains hugely challenging.

‘Used dealers also continue to feel the effect of the 3.1 million “lost” registrations from 2020-23. These are the vehicles that ordinarily would now be replenishing forecourts up and down the country and their absence is palpable.

‘We’re also starting to see the effect of a changing vehicle car parc in terms of fuel type. The number of ICE models entering the new market is diminishing rapidly and are not being replaced like-for-like. These are the cars tomorrow’s used buyers want.


‘Used EV values remain volatile and are unlikely to settle until at least 2027.’

He went on to say: ‘Retail price competition will also influence residual values as manufacturers introduce some astounding deals to force registrations.

‘Margin is also under pressure from increased vehicle preparation costs and lead times. Many used dealers have diversified their stock profile to include older vehicles, putting this into sharp focus.

‘All of this combines to test even the best used car operator. Despite these challenges, the automotive sector is renowned for its resilience, and the used sector is no different.

‘Significant hurdles are anticipated in the second half of 2024 and into 2025. Still, the volume of transactions we see should be taken as a positive sign that demand and profit opportunities exist.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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