8:53 pm, October 4, 2010
AUTOMOTIVE charity BEN has announced two new firms eager to support the charity’s dealer scheme.
Industry giants PSA Retail and Vertu have agreed to join the charity’s Dealers Backing BEN scheme, helping the charity’s work supporting more than 15,000 automotive industry workers to continue.
Along with Synter, Ford Retail, Marshall, Lookers and Pentagon, PSA Retail and Vertu will now participate in the BEN scheme that agrees for auction houses to deduct £1 for BEN from every vehicle sold through the auctions.
CEO of Vertu Robert Forrester, pictured, said: ‘Vertu are very pleased to be able to support BEN with this excellent initiative which will help to ensure that our industry charity can continue to support the people who work in it.’
While David Peel chief executive of PSA Retail, commented: ‘PSA retail group are pleased to be able to support BEN in this way with an easy to administer fundraising initiative that helps to provide a sustainable income stream for our industry charity’.
Nigel Williams BEN’s commercial development manager, said: ‘The response to Dealers Backing BEN has been magnificent and it isn’t just the major groups who are participating.
‘Any dealer who sells cars through the auctions can support their industry charity through this simple and valuable initiative.’
The number of auctions who support the initiative is also growing. Scottish Motor Auctions have signed up, joining a list including BCA, Manheim, Aston Barclay, Wilsons, Fleet and Eastbourne.
‘Dealers Backing BEN has really captured the imagination of the retail sector’ adds Williams. ‘However we believe that the initiative is still only the tip of the iceberg and we’d like the opportunity to discuss enrolling in the initiative with all the retail dealers.’
by James Batchelor
