ANCASTER Group has opened the doors to a new £4m Nissan dealership in Eltham, south-east London.
The new showroom was built on the site of the group’s previous Nissan outlet and combines sales, aftersales, service and used car facilities together with parking for 60 cars on the roof.
It strengthens the group’s Nissan presence across the south-east, alongside its other sites in Bromley, Penge, South Croydon, Shepperton and Slough.
The new dealership officially launched with a VIP evening event followed by a launch weekend, with special offers including a £250 test drive bonus for customers who booked a drive during the event and went on to purchase a new Nissan vehicle.
There was also a prize draw to win a free weekend away in a Nissan X-Trail and tickets for the ICC cricket world cup.
Showcasing Nissan’s futuristic retail concept vision and fusing cutting-edge design with luxury and technology, the new dealership features a customer lounge and an innovative design lab. Here, customers can explore the various personalisation options available across the range, with physical examples of trim and upholstery, and use a touchscreen table, to help them visualise what their dream Nissan would look like.
Outside, there is an area to display 40 approved used vehicles, EV charging points, dedicated valeting bays and customer parking.
Stephen Wood, managing director at Ancaster, said: ‘We are delighted to officially launch our brand new dealership in Eltham. It has given us the opportunity raise the profile of Ancaster and Nissan and the £4m investment demonstrates our confidence in the brand and market.’