AUTO TRADER has bolstered its offering for dealers by adopting CitNOW Web video technology.
Using the intuitive CitNOW Web app, dealers using Autotrader.co.uk with a video subscription can now add videos of the vehicles they have for sale alongside still images.
Adding personalised video to showcase used vehicles can shave two weeks off the amount of time a car spends in stock, says CitNOW.
Auto Trader offers dealers a halo audience of 11.5m unique monthly users, but CitNOW’s system automatically sends videos to multiple destinations, including the AA’s Vcars.co.uk used sales site, Motors.co.uk, dealer and manufacturer websites and portals, meaning that a single, easy-to-make video is exposed to a much bigger combined audience.
Alistair Jeff, commercial director at CitNOW, said: ‘The popularity and importance of video in car sales is only going to rise. Forward-looking dealers are already encouraging their customers to use it, and by the end of this year, consumers themselves will be driving the demand for video as it evolves into a medium for a two-way conversation.’
Overall, 4,400 CitNOW product subscriptions are now live in 2,750 dealerships and the company works with 31 OEMs globally as well as 91 of the top 100 dealer groups in the UK. More than 50 per cent of the UK dealer network now uses video technology, and CitNOW has predicted that by 2020 the entire process of buying and selling a car will be by video.
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