9:58 am, January 15, 2013
AUTO TRADER has relaunched premium portal Top Marques – aiming at Sunday Times Driving.
Along with advertising over 100,000 ‘premium’ vehicles (those worth over £12,000), the site comes equipped with a comprehensive collection of news, reviews and videos of various makes and models – features that Sunday Times Driving also relies on heavily.
Where the site differs is its automatic integration with Auto Trader. Adverts for any £12,000+ car placed on Auto Trader automatically appear on Top Marques – meaning, in theory, double the exposure for sellers.
‘We are very excited about the new Top Marques website,’ commented Trader Media Group director Nathan Coe. ‘We have listened to our dealers and have launched an ideal, dedicated sales channel for dealers with new and used luxury and performance, as well as classic cars to sell.
‘The new Top Marques website is an important step in the brand’s digital future and in retaining its market leading position. It provides a more engaging and immersive digital showroom, as well as introducing editorial content that will not only stimulate search, but also inform and reassure buyers in their purchasing decisions.’
